Print Advertising

Ad Specifications

  • Publication trim size: 7.5’’ x 10.5”
    (width is given as first dimension)
  • Ads with bleed — extend bleed 0.125” beyond the trim. Learn more about bleed requirements
  • All live matter not intended to bleed should be kept 0.25″ from trim. Spread ads should allow a total of 0.1875″ safety in gutter.
  • More information on Print Specifications and Guidelines
Full Page Spread

FPSpread• Full Page Non-Bleed Spread: 14.5” x 10”
• Full Page Bleed Spread: 15” x 10.5”

1/2 Page Spread

HPSpread• Half Page Non-Bleed Spread: 14” x 4.625”
• Half Page Bleed Spread: 15” x 5.125”

Full Page

FP• Full Page Non-Bleed: 7” x 10”
• Full Page Bleed: 7.5” x 10.5”

1/2 Page

HP• Horizontal Half Non-Bleed: 7” x 4.625”
• Horizontal Half Bleed: 7.5” x 5.125”

1/3 Page

OneThird• Vertical Third Non-Bleed: 2.3125” x 9.75”
• Vertical Third Bleed: 2.5625” x 10.5”
• Square Third Non-Bleed: 4.5” x 4.625”

1/6 Page

OneSixth• Vertical Sixth Non-Bleed: 2.3125” x 4.625”

On The Shelf Product Releases

Our required format is Press-optimized PDF or JPEG files, 300 dpi, CMYK, 3 inch by 3 inch maximum, with a white background. Text: 50-60 words. Advertising standards are enforced on editorial content. No aggrandized claims regarding effect. Company and product name (without trademarks) should be prominently written on release. Please also include a web address and toll‑free number if applicable.

Ad Rates

1x 3x 6x 9x 12x
Premium Positions
Inside Front Cover 13,730 13,305 13,040
Inside Back Cover 12,970 12,660 12,330
Outside Back Cover 13,900 13,550 13,200
Spreads
Full Page Spread  21,225  20,445 19,510 18,515 17,725
1/2 Page Spread  13,615  13,180 12,645 12,045 11,595
Pages
Full Page  11,530  11,125 10,615 10,075 9,670
1/2 Page  7,530  7,305 7,010 6,690 6,435
1/3 Page  4,770  4,625 4,430 4,210 4,065
1/6 Page
On The Shelf Product Releases
Committed Placement 1,500

* Prices are net as shown  |  Additional premium positions available  |  Contact us for custom insert rates