Natural Vitality: Magnesium

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Our Partner and Their Goals

Natural Vitality is an Austin-based international purpose-driven company committed to healthier and happier living. They expanded their ongoing partnership with New Hope in 2015 to strengthen their message of ‘calmful’ living and promote the benefits of magnesium.

  • Through three lifestyle eBooks, Natural Vitality extended the reach of their publishing brand Organic Connections through consumer opt-ins via the guide’s downloads.
  • Social engagement was also important so with each program a Twitter Chat was held to bring retailers and consumers together to talk about everyday concerns in a fun and active environment.
  • Going beyond digital assets, this program included mailers to Delicious Living retailers providing them with posters, shelf talkers, and resources to help educate their staff. Additionally, inserts and tear-outs into NFM promoted the consumer eBooks via our retail partners.

Program Deliverables

  • 3 eBooks
  • 3 Twitter Chats
  • Shelf-takers and posters
  • Targeted Email Campaign
  • Inserts and tear-outs in NFM
  • Mailers sent to Delicious Living retailers

Guides

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Shelf Talkers and In-Store Resources

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Program Metrics

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Avg. Time Spent on Branded Galleries
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Twitter Chat Impressions
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Total Leads Delivered

In-person Components

Leveraging the distribution to retailers who receive Delicious Living and/or NFM enabled Natural Vitality to extend the reach of their program and better position themselves as thought-leaders in the category to the store owners, their staff, and their customers.

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