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Our Partner and Their Goals

NeoCell is the originator and industry authority on solutions that promote vital collagen health. By partnering with New Hope, NeoCell educated both retail and consumer audiences on their products that are designed specifically to support the collagen systems in our bodies such as those that maintain vibrant youth, radiant beauty and total body wellness.

  • Through an ongoing series of eBooks, Neocell sought to educate consumers on nutricostmetics and the wide-ranging benefits of collagen.
  • In order to reach the front-lines of the natural products industry, retail partners were engaged via Retail Downloads, inserts into NFM, and tips on how to educate customers in the aisle.
  • Leveraging their presence at both Expo West and East, Neocell distributed printed versions of their guides at Expo West, engaging the show’s attendees while drawing attention to their new product launch.

Program Deliverables

  • 3 eBooks
  • 2 Retailer Downloads
  • 1 Webinar
  • Targeted Email Campaign
  • In-person print distribution at Expo West and Expo East

Guides

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Retailer Downloads

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Program Metrics

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Average Email Open Rate
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Webinar Registrants
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Total Leads Delivered

In-person Components

Copies of the Vitality Secrets guide were distributed at Neocell’s booth at Expo West 2015 and printed copies of The Collagen Key were inserted in the September edition of NFM that received bonus distribution at Expo East 2015.