Transparency & Traceability


Our Partners and Their Goals

Brands are stepping up their response by mobilizing in multiple personal and tech-savvy ways to address the tougher questions about the products they produce and—perhaps most importantly—what they stand for as a company. For the 2015 Transparency & Traceability program, New Hope partnered with leading brands in the supplement and food categories to unite on an issue that is close to the entire natural products community.

  • Thought-leadership around this key issue was paramount in each sponsor’s involvement, along with lead-generation via all gated content.
  • In addition to the core assets that displayed a unified voice and collaboration between brands across categories, each sponsor also received their own email to the retailer audience showcasing their individual transparency efforts.
  • To incorporate an in-person component, printed versions of the Guide were distributed at Expo East at all retailer bags and show entrances.

Program Deliverables

  • Digital & Print Guide
  • Webinar
  • Infographic
  • Twitter Chat
  • Sponsor Gallery
  • Custom Email Campaign

Program Content


Program Metrics

Email Accounts Reached
Copies at Expo East
Webinar Registrants

In-person Components

Natural Products Expo East

As producers of Expo East, New Hope is able to arrange exclusive and elevated presence for our sponsors at the show. Copies of the Guide were inserted into all retailer bags and distributed at show entrances, providing attendees with useful content and driving booth traffic.