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Priority Points Program

When you exhibit at a New Hope Network Trade Show, Priority Points determine the order in which you can select your opportunity for next year’s show.

When you exhibit at a New Hope Network Trade Show, Priority Points determine the order in which you can select a booth and/or hotel reservations for the following year (of that show) or years.

Historical Points
+
Show Points
(Current Booth Size Points + Integrated Marketing Points + Sponsorship Points)
=
Total Show Points

Historical Points
+
Show Points
(Current Expo West Booth Size Points + Integrated Marketing Points + Sponsorship Points)
=
Total Show Points

Total Integrated Marketing Spend & Priority Points

$5,000-$9,999
1
$10,000-$14,999
2
$15,000-$24,999
3
$25,000-$34,999
4
$35,000-$44,999
5
$45,000-$54,999
6
$55,000-$64,999
7
$65,000-$74,999
8
$75,000-$99,999
9
$100,000-$124,999
10
$125,000-$149,999
11
$150,000-$174,999
12
$175,000-$199,999
13
$200,000-$224,999
14
$225,000-$249,999
15
$250,000 or above
16
Integrated Marketing Contracts Received By: Will Impact Priority Points for the Following Events:
December 23, 2022 - December 15, 2023
Newtopia Now 2024 & Natural Products Expo West 2025

Historical Points are based on the number of years a company has exhibited at Natural Products Expos (East, West, Asia, NPA Market Place), Newtopia Now and Engredea/Supply Expo since 1992 (exception: Expo East 2001 exhibitors received two points); Healthy Foods International Expo in 2008; Natural Products Association MarketPlace/Natural MarketPlace from 2009 to 2014; and the Club Industry Show beginning in 2010. A maximum of one point is earned for each past show. Historical points are the only points used for booth moves.

Integrated Marketing:

  • Advertising via Natural Foods Merchandiser magazine, expowest.com, newhope.com, Delicious Living magazine & deliciousliving.com
  • Spend on Nutrition Business Journal subscriptions and reports and  NCN Cornerstone Investors

Show Points: Booth Points, Integrated Marketing Points, and Sponsorship are given for (applicable show) contracted booth space, sponsorship participation, and marketing solutions as outlined below. Show points are applicable to the current year only; after show participation you will receive the 1 point for that show. These points DO NOT carry over to shows or years, they are show specific.

Contracted Booth Space Points
Each 100 sq. ft. equivalent purchased
1
Sponsorship Participation Points
Platinum Level Sponsor
6
Gold Level Sponsor
4
Silver Level Sponsor
2

*Signed contracts must be on file at New Hope Network by end of business day on the end date for integrated marketing points to be included in calculations for future shows. Integrated marketing spend points do not carry over to the next calendar year.