Priority Points Program

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When you Exhibit at a one of New Hope Natural Media’s Trade Shows (Natural Products Expo West and East, Club Industry Show, and Engredea) Priority Points determine the order in which you can select a booth and/or hotel reservations for the following year (of that show) or years.

Historical Points + Show Points (Current Booth Size Points + Integrated Marketing Points + Sponsorship Points) = Total Show Points

Priority Points
Total integrated marketing spend of $100,000 or more brings exclusive benefits, including:

  • One historical point that will be applied to 2018
  • Access to VIP hotel block at host hotels at Natural Products Expos, Engredea
  • Access to VIP area at Natural Products Expos, Engredea
  • Conference passes (2 per customer) at Natural Products Expo West/Engredea
Historical Points are based on the number of years a company has exhibited at Natural Products Expos (East, West, Asia, NPA Market Place) and Engredrea/ Supply Expo since 1992 (exception: Expo East 2001 exhibitors received two points); Healthy Foods International Expo in 2008; Natural Products Association MarketPlace/Natural MarketPlace from 2009 to 2014; and the Club Industry Show beginning in 2010. A maximum of one point is earned for each past show. Historical points are the only points used for booth moves.

Integrated Marketing:

  • Advertising in Natural Foods Merchandiser, expowest.com, expoeast.com, Delicious Living & deliciousliving.com, newhope.com,Club Industry magazine & mobile app, clubindustry.com, Engredea.com, Functional Ingredients mobile app
  • Spend on sponsoring NBJ Summit, NEXT Innovation Summit (Nutracon)
  • Spend on NEXT Product Solutions
Show Points: Booth Points, Integrated Marketing Points, and Sponsorship are given for (applicable show) contracted booth space, sponsorship participation, and marketing solutions as outlined below. Show points are applicable to the current year only; after show participation you will receive the 1 point for that show. These points DO NOT carry over to shows or years, they are show specific.

Contracted Booth Space………………………….Points
Each 100 sq. ft. equivalent purchased …………….……1

Sponsorship Participation
Platinum Level Sponsor …………………………………3
Gold Level Sponsor ………………………………………2
Silver Level Sponsor ……………………………………..1

Signed contracts must be on file at New Hope Natural Media by end of business day on the following dates for integrated marketing points to be included in calculations for the following shows. Integrated marketing spend points do not carry over to the next calendar year:

Integrated marketing contracts received by December 1, 2016 will impact Priority Points for the following events:

  • Natural Products Expo West 2018 / Engredea 2018
  • Natural Products Expo East 2018